For You Are Here, the fundamental task was to keep the audience oriented across the schizoid multiscreen media array. To execute on this and create an emotional experience for the visitor, we grouped visual themes together so that the audience would always have an editorial anchor. On top of this, we fabricated a bespoke “meta-narrative” compiled with iconic movie lines and lesser known gems… creating a novel re-imagining of NYC on film that speaks to the emotional life of New Yorkers.

The fundamental challenge of The Conversation Machine was to create an immersive experience for the visitor about the brain. Each of the dozens of monitors contained a leading neuroscientist or philosopher. And with these deep and sometimes convoluted interviews, fabricating a conversation between them all (that were both coherent and “lateral” in nature) was a high bar… set even higher by the complex topics: sexuality, genocide, religion, self/other dichotomies, euphoria, oblivion, and schizophrenia (to name a few). Dispensing with linear storytelling models (ie—"beginning, middle, end" approaches), we concocted a storytelling web that looped... allowing the visitor to come in and out of the immersion at any time and procure a unique experience. With each comment from an expert on one screen throwing to an expert on another screen in subtle and unexpected ways, we pushed the audience to move (both physically and mentally) and absorb the radical conversation on display.